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Conference Sochi May 2015




Tourism in Russia –

Issues and challenges for destination competitiveness


MAY 20-21, 2015

Sochi, Russia


This conference will address the challenges to sustainable tourism development in Russia.  It is organized as part of an EU-funded project called NETOUR (www.netour.eu), Network for Excellence in Tourism through Organizations and Universities in Russia. 


Russia, like other fast-growing economies, has experienced a significant growth in tourism in the past few years. Yet, challenges appear in light of (among many others factors) national economic policy priorities, international policies, the structure of public administration, the qualification of professionals, marketing practices, the situation of the training and educational system in tourism management, the emergence of environmental issues, and sustainable tourism planning and development practices. We believe that universities and their teachers and researchers have a key role to play in facing these challenges. Universities are uniquely positioned at the center of the education – innovation – knowledge transfer triangle. Together with tourism professionals and policy makers, they are responsible for designing the future of tourism in their respective countries, and they should be active in helping tourism reach social and economic development goals in a sustainable manner.


This conference will be hosted in Sochi, Russia by the NETOUR consortium. Russia has experienced solid tourism growth in the past few years, until the Ukraine crisis. UNWTO said that Russia was only second to China in the increase of outbound travel expenditures in 2013; the presence of Russian tourists is felt in several European destinations. Inbound tourism has also grown significantly and Sochi recently became known to the world as the first beach resort destination with subtropical climate to host winter Olympics. To successfully host this mega-event, enormous efforts were made to change the landscape, create a transportation infrastructure designed to host international guests and open new hotels with international standards. The Olympic Games were successful and Sochi could become a stellar example of a rejuvenated destination. As a hospitality consultant with Horwath said, “The tourism industry backed by vision, leadership, professional drive and common sense has the ability to make a difference. Sochi could even be referenced as a sample of tourist destination development inspired by the hosting of global sporting events. If achieved, the successful redevelopment would not only reflect positively on the regional economy but also become the source of pride and positive energy—large doses of which are required daily in today’s Russia.” Both Sochi and Russia present interesting cases of tourism development that will, without doubts, interest tourism academics and professionals worldwide.


Conference Co-Chairs

Prof. Galina Romanova, Rector, Sochi State University

Dr. Lidia Andrades, Netour coordinator, University of Extremadura



Objectives of the Conference


Conference conveners invite educators, researchers, and practitioners to share their research, expertise, and perspectives in order to shed more light upon the issues that Russia faces in the context of tourism. This is an opportunity to explore the internal and external factors that facilitate or constrain the sustainable development of tourism. We would like contributions that address public sector and policy making, private business and entrepreneurship, as well as education and training. The conference aims at understanding how innovation and activities in these sectors all combine and contribute to achieve tourism destination competitiveness and productivity, either at the national or regional level.


The conference will be designed to facilitate exchange and discussions. Conference presentations will therefore be kept short and moderators will encourage active participation by attendees and discussion with presenters.



You can see the programme here



Submissions of presentations, papers and posters are invited relating to (but not limited to) the following themes







  • The history and evolution of tourism development
  • The challenges of transitioning from public to private sector tourism
  • Economic impact of tourism
  • Infrastructure development
  • Geopolitics and tourism
  • Tourism and the National story
  • Crisis management in tourism
  • Tourism as an engine for social and economic development
  • Outlook for internal travel
  • Accessibility and barriers to travel
  • Stakeholder management
  • Foreign investment in tourism
  • Monitoring tourism: Observation and data analytics




  • Trends in consumer demand
  • Building the destination experience – Stakeholder collaborative approaches
  • New product development
  • Service design in tourism companies
  • The role of DMOs in attracting new markets
  • Digital trends in tourism development and marketing
  • International sales and distribution challenges
  • Multi-destination cooperation in marketing
  • Cooperative building of destination digital image


  • Creative destination marketing strategies
  • Iconic attractions and destinations
  • Mega events as destination attractors
  • Mega events and infrastructure development
  • Mega events and environmental, social, and economic impacts


  • Sustainability in developed and developing economies
  • Environmental preservation and park development
  • Sustainable models/experiences of tourism planning and development




  • Wellness and health tourism
  • Medical tourism
  • Sports tourism
  • Leisure and beach tourism
  • Nature tourism
  • Culture tourism
  • City tourism
  • Business and the meetings sector
  • Cities as drivers of national tourism
  • Interpretation for international visitors
  • The image of destinations and destination branding strategies





  • Trends and innovation in management
  • Hidden innovation in tourism
  • Entrepreneurship, creativity and innovation in tourism
  • The creative industries and tourism services





  • The role of universities in economy and society
  • Best practice in curriculum development in tourism management
  • Student employability
  • Training and education
  • Life-long learning in the tourism sector




  • Looking into tourism futures / foresight studies
  • Responding to new consumers
  • Confronting the past: Selling the national story in tourism and events
  • The impact of national culture on tourism development



Guidelines and Submission Details


Contributions by academics and practitioners are welcome in the following categories:

A/ Academic contributions (research papers)

B/ Professional contribution (case studies and discussion papers)

C/ Student contributions (research and case-studies)

D/ Round-table proposals




Extended abstract proposals (max. 3 pages plus references) are required to be submitted by

APRIL 1st 2015. Academic papers will be double-blind reviewed. You will be informed about the result of the review no later than APRIL 20th 2015.


Data-based research papers should follow this format:

  1. Introduction and purpose of the study
  2. Literature review
  3. Methodology
  4. Results
  5. Discussion and conclusion


Please submit your abstract as a MS Word file with your full name and titled as follows:

firstname-lastname-academic.doc. This file should be sent electronically to conf0515@mail.ru



B/ PROFESSIONAL CONTRIBUTIONS – Case studies, discussion papers

Professionals are encouraged to submit contributions about industry trends, discussion papers, case studies, or other relevant contributions that address the conference theme. A two-page executive summary of the proposed presentation is required by APRIL 1st, 2015.


Please submit your abstract as a MS Word file with your full name and titled as follows:

firstname-lastname-professional.doc. This file should be sent electronically to conf0515@mail.ru




Students are encouraged to submit contributions to the conference under the following two themes:

a) Thesis/dissertations (max. 2,000 words): Open for final year and graduate students (Master or doctoral students) to present their theses or dissertations. We encourage submission of extended abstracts for both completed and in progress thesis/dissertations.

b) Case studies (max. 2,000 words): Open for graduate students who are encouraged to submit case studies about industry practice and experiences.

Please submit your abstract as a MS Word file with your full name and titled as follows:





Academics and professionals are encouraged to submit proposals for round-table topics. A two-page proposal is required by APRIL 1st, 2015. Proposals should include (a) an introduction to the topic and its significance, and (b) a list of proposed contributors that have been identified for participation in the round-table.


All submissions should be sent electronically to conf0515@mail.ru APRIL 1st 2015.



Papers can be submitted EITHER in English OR in Russian and follow the instructions below.





Submitted abstracts must not have been previously presented, scheduled for presentation, published, or accepted for publication elsewhere. If a paper is under review, it should not appear in print before the conference.

Formatting your paper. Please follow these guidelines to ensure your paper is reviewed.

The entire paper (title page, body, figures, tables, references) must be in ONE document using Microsoft Word (.DOC). Name the file as instructed above, depending on the type of submission.

    1. The format for tables and figures, use of references in the text as well as in the reference list should follow the APA Guidelines (please consult http://www.apastyle.org/).
    2. Use Times New Roman 12-point font, 1.5 spaced, 2.5 cm (1-inch) margin all around, and A4 paper size (210mm x 297mm or 8.267 inches x 11.692 inches).
    3. Number all of the pages of the paper, bottom and centered.
    4. The maximum length of the paper is 5 pages (not including the cover page and the references).
    5. The cover page should give the title of the paper as well as all contributing authors with their respective affiliations.
    6. The title will also be listed on the first page of the paper, following the cover page.
    7. Check that the paper prints correctly (i.e., all imported figures and tables appear) and ensure that the file is virus-free.
    8. Accepted papers that are presented at the conference will be available in an electronic format for all conference attendees. At least one author must be present at the conference. Contributions of authors who do not register for and attend the conference will be withdrawn from the program and from proceedings.




The entire proposal must be submitted in ONE document using Microsoft Word (.DOC). Name the file as instructed above.

    1. Use Times New Roman 12-point font, 1.5 spaced, 2.5 cm (1-inch) margin all around, and A4 paper size (210mm x 297mm or 8.267 inches x 11.692 inches).
    2. Number all pages, bottom and centered.
    3. The maximum length of the proposal is 2 pages (not including the cover page and references).
    4. The cover page should give the title of the paper as well as all contributing authors with their respective affiliations.
    5. Check that the paper prints correctly (i.e., all imported figures and tables appear) and ensure that the file is virus-free.



The scientific committee is composed of colleagues from Russia, the European Union, and beyond. The committee members and their affiliation will be posted on the conference website. Please, visit http://tinyurl.com/sochi-conference-2015


Conference Academic Program Co-Chairs:

Prof. Frederic Dimanche, Ph.D., SKEMA Business School,

Lidia Andrades Caldito, Ph.D., NETOUR coordinator and Professor, University of Extremadura

Prof. Galina Konovalova, Sc.D., Pro-rector on Science & Innovations, Sochi State University


Conference Industry Track Coordinators:

Dr. Sergey Romanov, Dean of Tourism, Service & Sport, Sochi State University

Dr. Yuri Ivanov, St Petersburg Polytechnic University


PARTICIPATION FEE: 4 000 rubles (including hand-outs and promotional materials, conference program, conference proceedings, reviewing and editing of conference proceedings, 2 coffee-breaks, lunch, field trip to the Olympic venues).


For further information, please contact conf0515@mail.ru



Conference Venue:

Sochi State University

Plastunskaya St., 94

Sochi, Russia